Madafu

Services / Mobile app / Royal Group

Royal Group

REAL ESTATE | 2022

A leading real estate developer in the Middle-East, recognized the need for an app that would provide leadership team with real-time business data to enable collaboration and make informed strategic decisions. This app aimed to enhance decision-making processes and foster seamless teamwork among executives.

Services / Mobile app / Royal Group

Royal Group

REAL ESTATE | 2022

A leading real estate developer in the Middle-East, recognized the need for an app that would provide leadership team with real-time business data to enable collaboration and make informed strategic decisions. This app aimed to enhance decision-making processes and foster seamless teamwork among executives.

Objective

Our primary objective was to design a mobile app that would empower the organization’s CXOs by delivering actionable business intelligence and facilitating strategic collaboration. We aimed to provide a user-centric platform that simplified complex data analysis and promoted efficient communication.

Approach

Identifying persona

The CXOs would be the primary users of the app. Understanding their specific needs and challenges was crucial to tailoring our approach effectively.

Use case

Our use case revolved around providing CXOs with a single platform to access real-time data, receive smart suggestions, and collaborate strategically with their teams.

User journey

Mapping the user journey helped us identify touchpoints where the app could enhance decision-making. We ensured that users could seamlessly transition from data analysis to collaboration.

Design strategy

We focused on data visualization, personalization, and a user-friendly interface. We aimed to make complex data digestible and actions easily accessible.

Wireframes and visual design

We developed wireframes to outline the app's key screens, emphasizing usability. The visual design incorporated the organization’s branding elements, presenting data in an intuitive and visually appealing manner.

User journey

Mapping the user journey helped us identify touchpoints where the app could enhance decision-making. We ensured that users could seamlessly transition from data analysis to collaboration.

Design strategy

We focused on data visualization, personalization, and a user-friendly interface. We aimed to make complex data digestible and actions easily accessible.

Wireframes and visual design

We developed wireframes to outline the app's key screens, emphasizing usability. The visual design incorporated the organization’s branding elements, presenting data in an intuitive and visually appealing manner.

Key features

Personalized dashboard

CXOs could customize their dashboards to display the specific KPIs and data sets most relevant to their roles.

Smart suggestions

The app used AI to provide intelligent recommendations based on real-time data analysis, aiding decision-making.

Strategic collaboration

Integrated communication tools allowed CXOs to collaborate with their teams and stakeholders directly from the app.

Personalized dashboard

CXOs could customize their dashboards to display the specific KPIs and data sets most relevant to their roles.

Smart suggestions

The app used AI to provide intelligent recommendations based on real-time data analysis, aiding decision-making.

Strategic collaboration

Integrated communication tools allowed CXOs to collaborate with their teams and stakeholders directly from the app.

Visual design

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